Press kit definition entrepreneur small business encyclopedia. Media kit example items the contents are dependent on your objective 7. Marketing covers all the steps that tailor your products, messages, distribution, online presence, sales presentations, customer service, and other business actions to match the desires of your most important small business asset. But it is a book every cmo, marketer and human being should read for it causes all of us to take that hard look in the mirror at ourselves but does. Why you need a media kit for your book and a sixstep. Having seen and been involved in so many book launches ourselves, we know what works and what doesnt when it comes to book marketing well walk you through a playbyplay of exactly what you need to do so that your readers can find your book and buy it. As a selfpublisher, these are the two formats that you will be typically dealing with most often.
A media kit, in its simplest sense, is a collection of information that tells members of the media why they should care about you. It provides all the details about your book on one piece of paper. With the right tools in your media kit, you will be ready for any opportunity to market your work. Wordofmouth marketing is key to generating high book sales. Make sure you label each photo clearly so that journalists can find the right file.
Press kits are often distributed to announce a release or for a news conference. Newsbtc is a popular bitcoin website and this is there recent media kit june 2018. A marketing firm like ours is set up to help authors weve been in biz since 2005 and we places ads and advertorials and sponsored promotions in all the same places that publishers use and some places they dont use. Examples your name here is the author of your genre here novels your.
Although a press kit should be comprehensive, every promotional item or piece of marketing collateral ever. Create the media kit to encourage the accomplishment of those objectives. The lines between platform building and book marketing are often blurred. Here is a link to the entire media kit in one jumbo zip file. The idea is to choose the right combination to communicate with the audience and make an impact as estimated in the media planning strategy. Media kit webpage never miss an opportunity to build your brand or promote your book again. Book marketing for authors during the covid19 pandemic.
She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. For example, media highlights should be a spattering of your best and greatest and current placements. A media kit is a package of information assembled by a company to provide basic information about itself to reporters. Upgrading pitch book content and design to reflect the funds size and sophistication. Media kit purpose the media kit is about the brand, the person, the company. It should be a onestop shop for all of the information journalists need. Media kits often contain information about rates, ad sizes and formats, targeting options, audience profiles, case studies, contact information, plus anything else that helps buyers make informed decisions. Folder or package that contains promotional material and associated information about a firm, product, conference seminar, program, etc. Mar 25, 2019 lets explore media kits for writers and how they might be helpful to you in various types of writing and publishing work. All media kit packages are delivered in pdf format and include free updates for one year from date of purchase.
Marketing and promotion is just an extension of your author platform. Different people will use different content tools across the organization. Marketing your book with effective tools dog ear publishing. Jigglar is the latest and greatest creative tool for agents. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Every day you meet people who are potential customers and fans of your book. Cause related marketing, or cause marketing for short, is when a business supports a charitable cause or a social issue and gets marketing benefits from it. Whether a brand approaches you about a special project theyd like to collaborate on, or youre pitching to businesses you would like to work with, having an influencer media kit will make you stand out in the world of influencer marketing its common for brands to request a media kit from an.
Include highresolution photos of your product and team that you have legal rights to use. A good marketing kit is so powerful it stops and makes people think. The point of a media kit is to catch the eye of a journalist. B efore an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit. The american hiking society is reporterready with a wide range of press kits, a media inquiry form and even a media specific twitter account that feeds into the page. Digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising, and other channels to reach. It is a tactical guide for advertising and marketing professionals wishing to understand the basic workings of the facebook advertising programme. The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, andor saving time. Our media kit has marketing programs to help authors sell more books and gain great publicity. Even if you dont plan to promote to traditional media, it makes you look professional, and it captures all your information in one place. Rules from the writers digest editors, including a few examples of correct usages.
Even if they dont use them wordforword, it gives interviewers invaluable direction on your book. Press kit definition is a collection of promotional materials for distribution to the press. The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use. Our media kit templates include everything you need to know about creating the major marketing package for your book, from start to finish. When youre launching and marketing your book it can be essential to get attention from the media. A digital media kit including a social media newsroom and social media news release makes it easy for those reporting online to cherrypick from among. Posted in marketing and strategy terms, total reads. So how can you build a kit that you can use in all aspects of your book marketing efforts.
The social media marketing book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. The facebook media kit provides an overview of facebooks advertising and sponsored stories products. An example of a charitable cause might consist of a 10k run to raise money to fight cancer. The book is a good introduction to the role of social media marketing and pr. Nor are content types specific to a single marketing tactic. Best marketing books 2020 content performance marketing. Products must be in one or more eligible categories and be eligible for the buy box in order to advertise. Cdromdvd and other supplementary materials are not included as part of the e book file, but.
In the digital era, the method of marketing has been also changed as the place of the regular marketing. A marketing kit is an enabler for attracting new customers, educating existing customers, forming new partnerships, educating suppliers, and informing media prospects. Lets look at what goes into a media kit for indie authors and poets. When you use our social media services, youll be able to see where the conversations relevant to your brand are taking place, what people are saying about your brand, how your brand could best get involved, and the tactics you should use to raise awareness of your brand in the social space. How to create a professional press kit in 8 easy steps writers. Think of it as a supercharged business card that explains who you are, what your books do, and what separates you from others in your field. Why having a media kit could increase your press coverage. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. We cover all the bases, from press releases and your four author bios to everything you need to know about asking. See more ideas about media kit, media kit template and kit. Mar 22, 2011 when youre launching and marketing your book it can be essential to get attention from the media.
Jun 04, 2017 a media kit is an information packet that informs everyone not just members of the media about you and your author brand. Get your author media kit for free marketing for authors. Get the skills and knowledge you need with social media marketing elearning kit for dummies. The first part is an argument why organizations, especially smaller businesses and nonprofits, should emphasize social media and how the efficient use of social media depends on a different way of thinking compared to traditional media. How to get and keep customers with a marketing kit small.
Nov 12, 20 this is a great start but theres a lot more to find out especially about marketing which is a more than than having a social media strategy. Nov 05, 2019 unlike most of your marketing materials, your media kit is not geared to potential readers, but to potential interviewers and book retailers. A backgrounder is an informational document often provided with a press release, press advisory or as part of a larger media kit. How to create the perfect book media kit book launch. A robust media kit, news releases, banners and badges, a request form, and blog content are all pulled together in one place. A media kit is a great way to capture all the information you need in one place. Whether its passing out business cards to acquaintances or sending postcards about your book, our marketing kit is a great first step in. Why how we do anything means everything, and jenny blakes book, life after college. Have this webpage ready to go with your credentials, press release, sell sheet, and a digital copy of your book. Build your brand the ultimate guide to creating an author media kit. Sprucing up a press kit with social media links, achievements, contact information, and statistics could result in lucrative marketing and investment opportunities for businesses in almost every industry.
Small business marketing kit for dummies cheat sheet. You also can include your sell sheet in a media kit so that the editor can have specific details about your book and your marketing plans. The facebook media kit provides an overview of facebooks. Marketing research is the function that links the consumer, customer, and public to the marketer.
Promoting your book and your brand may be new to you, so having experts to guide you in developing a solid marketing strategy is an invaluable resource. Marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific marketing goals. How to create a stunning media kit for you and your book. We offer three sizes of media kits 5 pages, 7 pages, and 10 pages. For the biggest impact, combine these 71 strategies with the 101 quick actions you can take today to build the writer platform of your dreams. Thats why its so important that your influencer media kit represents you and your brand. A press kit also called a media kit is a prepared package of information you can send out to anyone looking for more information on your company. Discover how to create an essential author media kit that wins over. Its become common for authors to maintain their own media kit on their website, on the site for their book, or on their blog. A press kit, often referred to as a media kit in business environments, is a prepackaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Try and include anything that will make you stand out from the crowd.
How to create a killer press or media kit fashion pr 101. How to write a backgrounder is a skill that many freelance writers and pr. Make it easy for your fans to post about your book on social media. Use it to sell or promote your book to retailers, wholesalers and even consumers. Sponsored products increase sales with online advertising. In a nutshell, an author media kit is an assortment of information for anyone who wants easy access to further details about you and your book. Media kit a media kit is a set of information about a person or an organisation that a company gives out to the press for promotional uses. Id also like to receive weekly nonprofit marketing tips by email. Media kit purpose it helps to have the objectives what attention you want. Ive heard people refer to a press kit or a media kit. Your media planning software should handle these gross vs. Think of a marketing kit as a portfolio that showcases your companys products or service. The next revolution in book publishing inkjet technology is transforming book production how ai can increase the.
A branded media kit is an excellent tool for speakers andor authors with a new book release. I really like the way they have made it easier to see advertising options and pricing. It is the best technique for effective communication and marketing strategy. Dec 26, 2017 promoting your book and brand is not as mystifying as you might think. The goal of smm is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. In the digital era, the method of marketing has been also changed as the place of the regular marketing strategies have been taken by digital marketing methods. Use it to pitch your book to bookstores, contact media outlets, and book speaking engagements.
Rightclick the link and select save as to download it, then doubleclick the file to open it. To better understand what the definition of cause marketing is, consider two examples. Anyone interested in any aspect of your book can find everything in one place. It should include your bookstore sell sheet, sample chapters or the full manuscript, your book cover image, and your headshot. Jason feifers reading list shop the books entrepreneurs editorinchief handpicks every month on scribd so you can have copies for yourself. Media mix refers to the combination of advertising channels that is used in the promotion of a particular good or service. We advertise in promo marketing because it consistently generates more leads for us than any other publication. Use your best testimonials to demonstrate your credibility. Include recent and meaningful press release dont include a press release about hiring a new sales rep, include high res images of key products dont put your entire line. This press kit template lets businesses introduce their company to the media without fuss and unnecessary fluff. As david meerman scott asks in his classic bestseller the new rules of marketing and pr. It also helps to promote a clear and consistent vision and definition for your content marketing initiative. Media kit for indie authors alliance of independent authors.
In this media kit, you will also get an idea of different advertising option that you can integrate on your blog. Use our free press kit template to appeal to media and standout among the competition. Your author media kit is important for your book marketing efforts. They are mainly used at events and for launches as a package of information for journalists to help them write their story. A media kit, also referred to as a press kit, is the major marketing piece that represents you and your book. Understanding media kits, press kits, brand kits and the. Bestselling marketing series in history authored by the father of guerrilla marketing, the late jay conrad levinson. Well help you get set up to create customised facebook and instagram posts to promote your book, your brand and your general awesomeness.
Press kit definition of press kit by merriamwebster. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Idea home real simple is launching its 3rd idea home in new york city. Marketing, entrepreneur the ingredients of a press kit. The media mix is the sumtotal of all advertising that a media house or advertising agency commissions for a specific campaign. Jul 20, 2017 trade paperback books infographic use updown arrow keys to increase or decrease volume. Having a standard set of tools helps content creators to efficiently develop consistent content. Make sure that you get their attention and interest with a media kit thats not only useful and informative, but also perfectly designed. Editors and reporters get numerous press releases and media kits on a daily basis. Nov 18, 2002 a media kit for potential investors is much different than a kit for potential clients.
A media kit, known by many as a press kit, contains a set of promotional materials and information about a company, business, events, and products. And as you read in the example above, a good media kit also means they. Here are some examples of good press releases for books. Every author needs a press or media kit to support and promote their book, and. When to start marketing your book and how to balance your time.
A media kit is a document containing information about your business, product or event. Use this tool as a means for sharing additional info about yourself and your book. This press kit template lets businesses introduce their company to the media. Here is an explanation of the differences between the two main types of paperback books. Attract readers with a great book sales description. A resource created by a publisher to help prospective ad buyers evaluate advertising opportunities.
Use canvas amazing collection of templates to create a media kit quickly and easily. Jul 12, 2011 why you need a content marketing toolkit. While many companies adopt aggressive marketing campaigns, when it comes time to address the. Social media marketing smm is a form of internet marketing that utilizes social networking websites as a marketing tool. Backgrounder definition and how to write a backgrounder. A selfpublishers companion media kit the book designer. This is a sample of the customised online flip book you will receive with your order. From small business marketing kit for dummies, 3rd edition. And if you have media related supporters, the makeawish foundation is a great example of how to acknowledge them.
We wanted to add this section at the top in light of everything happening with the coronavirus sweeping the world with so many shutdowns and quarantines, amazon has decided to cut down production considerablyand this includes paperback books. After launching my social media and online book campaigns, i decided to reach out to. Think of an author media kit as a dynamic business card on your website. This pdf includes a media kit checklist, a book promotion planner. Social media marketing is a big topic and essential to todays marketplace. For this reason, book press kits are really important to your book marketing efforts. The backgrounder gives the press or other interested parties a more detailed background of an issue, event, person of interest or launch. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview.
160 483 1506 926 521 767 1347 462 1578 1378 1498 152 942 248 1424 615 1099 554 537 1044 920 1354 707 1015 850 1468 659 905 718 752 441 39 243 519 587 697 740 772 858 1350 558 560